K-Beauty Opportunity

Bridging Seoul Innovation and Italian Beauty Retail

Onda Core presents a strategic expansion bringing high-growth Korean beauty retail into Italy's premium personal care sector via dual headquarters in Seoul and Milan.

• EXPERIENTIAL RETAIL MOMENTUM

K-Wave in Motion

Immersive brand activations, high-engagement beauty demonstrations, and community enthusiasm illustrating the powerful consumer pull of Korean skincare innovation.

Illustrative concept imagery, not evidence of actual Onda Core events, customers, sales, partnerships, or traction.

Market Fundamentals

The Italian Beauty Opportunity

€12.5B

Italian cosmetic market size

+18% -> +53%

K-Beauty segment growth from '25 to '26

231 m²

70-pyeong flagship format

10 Cities

Target launch footprint

Target Expansion

Ten-City Italy Footprint

Connecting premier luxury commercial centers across Northern, Central, and Southern Italy anchored by our dual operational headquarters in Milan and Seoul.

Launch Locations

Key Priority Markets

• Milan / Milano (Flagship & HQ) • Rome / Roma (Central Hub) • Florence / Firenze (Retail Hub) • Naples / Napoli (Regional Hub) • Turin / Torino • Como • Genoa / Genova • Venice / Venezia • Bologna • Bari

Store Architecture & Estimated First-Year Store Cost Breakdown

The 231.4 m² Flagship Format

Engineered around an optimized 70-pyeong layout, Onda Core flagships combine tactile testing bars, scalp-care consulting zones, and digital product discovery points. Travertine surfaces and botanical tones create an elevated atmosphere.

Each location serves dual roles as a direct-to-consumer experiential sanctuary and a distribution catalyst for luxury retail partners across Southern Europe.

Merchandise Matrix

Six Core Product Verticals

A balanced product portfolio tailored to European consumers, driving high repeat purchase frequency and gross profit margins.

Vertical 01

Vertical 02

Vertical 03

Vertical 04

Skincare Essentials

Clean Makeup

Scalp & Hair Care

Homme Line

Multi-barrier repair creams, fermented toners, and botanical serums.

Lightweight cushion foundations and glass-skin radiant finishes.

Herbal tonic scalp serums and restorative keratin treatments.

Matte grooming fluids, calming post-shave tonics, and daily UV guards.

Operating Blueprint

Differentiated Retail Strategy

01

02

03

04

Direct Brand Partnerships

Phased Capital Deployment

Localized Compliance

Risk Mitigation Approach

Securing exclusive Italian rights directly with top Seoul beauty houses to maximize margin profiles.

Sequential openings starting with flagship hubs in Milan and Rome prior to regional expansion.

Full European CPNP regulatory registration and streamlined logistics handled via Milan hub.

Flexible lease structures and market pop-up validation before long-term retail commitments.

Target Financials

Financial Outlook & Projections

Illustrative model estimates based on current management plans and European market benchmarks. All statements represent forward-looking projections, not guarantees.